Collaboration – Project 1

Project 1 process

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Print Manual

What to include in all printed projects

This print manual is a guide through the steps a designer must take when a job is being printed.

There are specific files that must be given to a print vendor. For an accurate
printed outcome follow the steps below. You must include:

– A mark up (includes slug, bleeds, color bars)
– A mock up
– Package-Digital files
– Catalogue (cmd shift 4 spacebar)

Mark up: A printed version of the final design and the layers it contains on paper the slug (eg: A layer with the raster images, all other layers are locked, include
the name of the files of the images in the slug and print that layer. Do the same for the rest.)

Slug: All the information and the name of the files included in the design/document (contact information and name of the files, type used, color builds, varnish, spot colors.etc) All the necessary information the print vendor needs to know.

Mock up: A sample of the final outcome (could be to scale or scale to ratio) to visually look how the design/object will look like.

Package: (The digital files) In InDesign you go to (file>package) this will automatically save all the informations in the document (images, text, colors etc.) Once it
is saved a folder is created with the following files included:
– InDesign file (.indd)
– IDML file (.idml)
– PDF file (.pdf)
– A folder with the fonts used
– A folder with any raster/vector files that have been used
– Report (text file,) a types summary of all what is in the file.
– A catalog (a screenshot of all the files and folders within this package,) so that the print vendor knows all the files that are in the folder and if whether tey are
all available. (command+shift+4+spacebar.)


Project 1

In project 1 we were to design a black and white/greyscale insert for a magazine. We had the opportunity to create our own design based on any topic we wanted. This insert had to be 2-sided, A5.

To be turned in:
– Mark up
– Mock up
– Digital files
– Report (check if only 1 process ink is used, greyscale job so only black
ink is used.)
– Catalogue
– Printed catalogue



– Raster images: For print all raster images should be 300DPI (Photoshop. Image>Image size> type 300 in resolution) saved in .tiff format. In Photoshop
(file->save as->format->TIFF).

Greyscale: Photoshop>mode>greyscale

PPI/Effective PPI:

295-305 is good enough

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Greyscale mode:

In illustrator change the color mode to greyscale.

  • All files on InDesign must be the actual size in its original place. eg. A rotated image on InDesign must be rotated on Photoshop and then updated.
  • The colors must be whole numbers and not decimals. eg CMYK C=84 not 84.41
  • White text on a design turns into the color of the paper



Project 2

In Project 2 we were to design a flyer about a music concert on an A4. Black and white/greyscale+1 spot color this time.

Similarly, like the previous project the raster and vector are all treated the same way.

print2 majeed.jpg

Turn image into greyscale in order to do the duotone. The go to image>mode>duotone.
Then choose the two colors 1 being black and the other being a PANTONE color.



Project 3

In project 3 we were to design a booklet in CMYK with 8-16 pages. We had the freedom to choose any topic. We had to create a color build in the swatch palette in inDesign.

Like the previous projects, treat the setup the same way, except now use a CMYK color mode on Photoshop. image>mode>cmyk

Screen Shot 2015-12-10 at 12.49.36 PM.png

Color Build: The percentages of the values of the CMYK. Add to swatch.




Project 4

In Project 4 we were to design a package about any topic/concept we wanted. The package had to be in CMYK+2 a, 1 spot color and 1 varnish. (special effect/finishing)

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  • Glue line: large dots
  • Fold line: dashes
  • Die-line: solid stroke
  • Perforation: short dashes


Creating bleed for package (die line)

Ungroup the template>select die line>object>path>offset Path


Clipping Path: In photoshop: Draw around the object using a pen tool. Click on Path>new path>name the path>(one image of the path is going to appear)>click on side bar>clipping path>punch 8 pixels. The name of the image is going to appear bold now. The path has been done. Save as Tiff.

Creating the varnish:

Create a new layer called ‘varnish.’ Then place the vector on the layer and change its color so that it stands out. When you print the mark-up, print the varnish as the color, but on the digital file use the color of the paper, but keep the layer on the file.

The order of the layers:

Screen Shot 2015-12-10 at 1.09.07 PM.png



What does a Selfie do?

Take self portraits of yourself. Keep track of your memories and understand who you are.

But why is that valuable? Why is remembering yourself so important?

You will know yourself more and become in touch with yourself more. It is more likely that you will have a better future if you study your past. Documenting your life. Keep your memories.

Condition/ problem/content


Viewing one and judging them from an image.
Break the stereotype through image/caption?
Hashtag as a way for people to pick up the project.
Stereotype->break the stereotype
Image consists of:
Selfie->self representation
Selfie represents identity->individuality/self image we make up from family, culture, gender, ethnic, socialization.
Identity->cultural identity->bedouins/burka
What do selfies reveal about cultural stereotypes?
What is a selfie meant to say?

Idea no.1

The survey slightly helped me gather information about the opinion of those living in this region. Studies say that taking a picture of yourself is just being self narcissist. That leads to mental illnesses and disorders.

I had second thoughts on “making those who aren’t familiar, familiar, and making those who don’t accept, accept.” What if I try making those who think selfies are taken only because people are attracted to themselves change their mind. What if I try to make selfies importing, a selfie for a good cause.

I sat and discussed with my professors about my topic a little bit further. I received feedback, but they were not quite convinced with what I was doing. Honestly, I felt confused since the very beginning because of this topic I have chosen.

During the discussion another idea came up. What if people took selfies that were selfless? How was I going to do that?

Based on the research I have done I found precedents on campaigns that were similar.


This image inspired me because the type took over half the image which makes the image less self-centered. What if I did something that was similar and try not to make the selfie self-centered.

I wanted to create selfless photographs that would make the audience less concentrated on the person taking the selfie.

During the weekend I went on a tour around different sights in Doha where I would less likely go to. I stopped by a construction sight asking one of the workers if I was able to snap a selfie of him with my brother. I explained the project to him and he agreed at first. He refused later on. My next stop was at a trash area beside a petrol station. I asked two of the people there if I was able to snap a shot of them and they refused as well. Next I went to a school where I saw 2 workers and a security guard of the school. I stopped and asked if it was possible to take selfies with them and ask them very brief questions about themselves. It was less difficult this time because the security guard was arabic and so I explained to him the project and it was more clear to him what I was going to do. It seemed that the others were afraid to have their pictures taken. One of the workers kept on asking me if there was going to be a problem if I do so. They were afraid of being punished. After all the hard work under the sun I ended up capturing 6 images in total, which was not bad for a first try.

Sabo Subudamahmoudmohammed Ranga mohammrd-dawood

Interview plan:


Interview notes in order of images:

IMG_4764 IMG_4766IMG_4763IMG_4762

Instagram plan:


I was planning to post the images with the #selfless_selfie hashtag, but I needed some more information to why I did that? What is the value of those images?



Since the very beginning of this project I have been having so much difficulties trying to think of a useful concept that could come from my chosen topic: selfies.

After the presentation I felt like I needed to work more on my research to try and identify my rainbow, the outcome of my condition. I was confused because the topic was so broad but very hard to narrow down to something more specific.

My first approach to my topic was trying to make the selfies more familiar to those who are not, and bringing its positive aspect so that people would not find it only self narcissist.

I created an online survey with questions on selfies and spread it around social media just to see and compare the opinions of the different people.

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Based on this research I collected the statistics and compared the different age groups and their opinions towards selfies.

Screen Shot 2015-10-19 at 2.19.35 AMScreen Shot 2015-10-19 at 2.20.09 AM  Screen Shot 2015-10-19 at 2.19.55 AMScreen Shot 2015-10-19 at 2.21.15 AMScreen Shot 2015-10-19 at 2.21.47 AM

Even though the number of people that answered the survey were not as much, however I compared with what I had. It seems that most people take selfies for entertaining themselves and not for a cause or them being narcissistic.